Maxim Baeten is a digital performance marketer based in Belgium, specialised in lead generation for B2B software companies, with a focus on SaaS. He has worked at several start-ups and scale-ups in the Ghent area.
His work covers campaign management, marketing automation, email marketing and SEO, as well as campaigns in Google Ads, Facebook/Meta and LinkedIn. He started freelancing after hours in 2018 and has been a full-time freelancer since January 2019. He advises software companies on their digital marketing and executes it for them.
More about his work is on maximbaeten.be.
How articles are made
Topics are picked from keyword research, questions in marketing communities and industry news. Articles are researched and drafted with AI assistance, following Maxim's editorial guidelines and templates, and are published automatically under his name. Maxim sets those guidelines, adds his practical perspective, and reviews published articles regularly. Errors are corrected as soon as they are found. If you spot one, email hallo@maximbaeten.be. The editorial policy describes the full process.