Every guide on Performance Marketing Hub, newest first. New articles on SEO, paid media, GEO, tracking and automation are added several times a week.
AI visibility tools run a set of prompts through AI assistants such as ChatGPT, Gemini and Google AI Overviews, then report how often your brand is mentioned or cited compared with competitors. They show trends, not exact truth, so pair them with the free first-party reports from Google and Bing.
9 min readGemini referral traffic is reported to arrive with UTM parameters since around October 1, 2026, which makes Gemini visits easier to separate from direct traffic. Google has not documented the change, so track Gemini in GA4 with a channel group that matches both the AI Assistant medium and Gemini sources.
9 min readAI search engine optimization is the work of making your content easy for AI search systems such as Google AI Overviews, AI Mode, ChatGPT search and Perplexity to find, trust and cite. In practice it rests on solid SEO, open access for each platform's search crawler and content with first-hand expertise that others cannot copy.
8 min readAttribution models are rules or algorithms that decide how much credit each touchpoint gets for a conversion. As of October 2026, GA4 and Google Ads only offer data-driven and last click models, because Google removed first click, linear, time decay and position-based in 2023.
8 min readConversion rate optimization (CRO) is the process of increasing the share of visitors who take the action you want, such as a demo request or a purchase. You do it by measuring where people drop off, finding out why, and fixing or testing the pages that matter most.
7 min readEmail automation sends emails automatically when a contact does something or meets a condition, such as filling in a form or starting a trial. Start with a lead follow-up, a nurture sequence and an onboarding flow, built in the tool that holds your contact data.
7 min readGoogle Ads Editor is Google's free desktop app for Windows and macOS that downloads your accounts, lets you edit campaigns offline and in bulk, and posts all changes back in one go. Use it for structural work and large edits, and keep the web interface for reporting and recommendations.
8 min readGoogle Ads has no fixed price: you set a budget, and for Search ads you pay per click at a price set by an auction. A 2026 benchmark of US search campaigns puts the average cost per click at $5.42 and the average cost per lead at $66.69, but your own market can be far above or below that.
7 min readTo advertise on TikTok, create a TikTok Ads Manager account, install the TikTok Pixel or Events API, and build a campaign with an objective, an ad group with budget and targeting, and vertical video ads. To boost a single post, you can use Promote inside the TikTok app instead.
8 min readGoogle has no official meta description character limit: it truncates snippets to fit the device width, so the real limit is measured in pixels. In practice, write around 120 to 160 characters and put the key message in the first 120.
6 min readChatGPT ads are labeled sponsored units that OpenAI shows below ChatGPT's answers to logged-in adults on the Free and Go plans. Advertisers buy them in OpenAI's Ads Manager with CPM, CPC or conversion bidding, and the ads are matched to the conversation, not to keywords.
8 min readSecure the Facebook profile the attacker used first, then remove unknown people and partners, check your payment activity and open a case with Meta support. Deleted ads cannot be restored, but you can find them with the Deleted filter in Ads Manager and duplicate them.
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