LLM Advertising

LLM advertising covers paid placements inside AI assistants and AI search: ads shown next to chatbot answers, sponsored suggestions, and ads in AI generated search results. It is a young channel that changes month to month. OpenAI has started showing ads in ChatGPT, Google shows ads in AI Overviews and AI Mode, and Microsoft places ads in Copilot. This hub tracks what is confirmed, what each platform lets advertisers do today, how targeting and measurement work, and how these formats compare to the search and social ads you already run. Every article shows its update date, separates official announcements from press reports and rumors, and links to the primary source. The hub also covers AI features inside existing ad platforms, such as AI generated creative and AI assisted campaign types, where they overlap with buying media in AI products. Start with the guides below, or filter by subject.