Practical guides for people who run the ads
Performance marketing, explained by someone who does it every day.
Latest
All articlesAI Overviews Click Through Rate: What the New Studies Show and How to Measure Yours
8 min readB2B Marketing Automation Platform: How to Choose One and What It Should Do
7 min readGoogle Ads Transparency Center: How to See Competitor Ads
8 min readSnapchat Ads: Formats, Objectives and Who They Work For
8 min readTopics
01SEOTechnical SEO, keyword research, content, links and local search.02Google AdsSearch, Performance Max, bidding, audits and the tools around them.03A/B Testing & CROTest design, statistics and landing page improvements.04Meta AdsFacebook and Instagram campaigns, creative, targeting and account issues.05TikTok & Snapchat AdsShort video formats, Spark Ads, creators and tracking.06GEOGetting cited in AI Overviews, ChatGPT and Perplexity.07LLM AdvertisingAds inside AI assistants and AI search results.08Marketing AutomationEmail, SMS, lead scoring and workflows.09Analytics, Tracking & PrivacyGA4, Tag Manager, server side tagging, attribution and consent.
About the authorMaxim Baeten
Digital performance marketer from Belgium, specialised in lead generation for B2B (SaaS) software companies. Full-time freelancer since January 2019.